Primary mark
The F is the primary signature.
It is the short recognizable form used on Felunyx primary surfaces. The asset shown here is the same canonical asset used by the site.
Project / Design
Approved identity, without turning a brand guide into fiction.
Design shows the adopted visual state. Experiments, rejected paths, and hypotheses stay in Lab.
Secondary identity
The lynx remains the mascot.
It carries personality, illustration, and editorial presence without competing with the F as the interface primary signature.
The visual identity should not be a layer pasted on top of the system. It needs to stay coherent across brand, interface, motion, and architectural decisions.
D-107 is the authority for the current hierarchy: the stylized F is the primary mark and the lynx remains the mascot and secondary identity.
This space documents only principles and elements that have already been adopted. Formal clear-space measurements, minimum sizes, or new assets only belong here after they are actually defined and reviewed.
Current visual principles
- Architecture before ornament: beauty should emerge from product structure.
- One consistent primary mark, with the mascot in a complementary role.
- Light and dark themes are intentional states, not automatic inversions.
- Motion should support orientation and continuity; reduced motion remains part of the contract.
- Formal measurements and new assets enter the public system only after definition and review.
Canonical decision