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    The F in front, the lynx nearby

    The identity moved from a mascot-centered mark to a system where the F is the primary signature and the lynx has a secondary role.

    “Adopted” in Lab means the direction was adopted by the formal project process. It does not mean implemented, validated, or delivered.

    The lynx remains important to the project personality, but it does not need to carry every branding situation by itself.

    D-107 established the stylized F as the primary mark and kept the lynx as mascot and secondary identity. This gives the visual system a simple signature for small interfaces without losing the feline character of Felunyx.

    In Lab, this exploration is preserved as part of the path that led to the current visual state. Design shows the adopted result; this page keeps the reasoning and the change of direction.

    What we already know

    • D-107 registra explicitamente o F como marca primária e o lince como identidade secundária.
    • O site já usa um único asset canônico do F no lockup e no favicon.

    What still needs proof

    • Expandir o sistema público de assets sem inventar medidas de marca que ainda não foram aprovadas.
    • Produzir e revisar o conjunto final de arte do lince para usos secundários.

    Related decisions

    D-107

    Related decisions →